Is Mobile “Social Media”

While preparing for a panel on social media recently I was surprised to NOT find any authority that labeled mobile as social media! I found authority on what social media isn’t, which is monologue broadcast one to many, and what social media is, which is “many to many”, but then where does mobile sit?

By the [...]

Much Ado About Twitter

Much Ado About Twitter

First there was radio advertising. Then the television commercial captured America.
No one can dispute that the internet has also radically changed the way businesses advertise. This is an understatement indeed, one that has several layers as businesses and advertisers are not only building their brands by their websites, but also by the [...]