Powerade needs an aide

I was happily camping a couple weeks back with some buddies in Pismo. On one of our regular visits to the convenient store I saw a mobile call to action for Powerade! The promotion was to win prizes for their World Cup sweepstakes. The print call to action had cool soccer players in the background [...]

New CSCA Application Process

If you were interested in getting yourself a commercial shortcode, there is only one way you could get one. You would have to apply and register with the Common Short Code Authority (CSCA, www.usshortcodes.com). It’s interesting that there are numerous aggregators, a variety of wireless carriers, but only one place to get a commercial short [...]