Just read an article in Entrepreneur magazine Dec 2010 issue about a small N.C. based retailer specializing in handcrafted iron and wood furniture taking a deep dive into mobile and building their mobile storefront. At first glance you might wonder why a online retailer with a niche product would want to develop a mobile storefront? [...]
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Wait wait wait. . .you’re telling me that mobile users prefer to digest content via a browser rather than an app? While Apple coined the word “apps” and made it part of very brand marketers vocabulary and checklist, it seems as though consumers prefer using their mobile browser for certain content such as Product Reviews, [...] I’m at that age where many of my friends are in the process of having kids (hopefully not while reading this!), or just had their first child. Many conversations I have these days revolve around the newly created relationships between young, recently married couples and their first child. Memories and perhaps regrets of how they [...] Yes, you’re still at the Team Textopoly blog where we give you all things digital and mobile. However, in honor of my recent sighting of Rachael Ray, I started to think about the importance of mobile and what we eat. When I am traveling with no access to a farmers market, I usually pick up Fresh [...] Vitaminwater recently launched their newest campaign staring the genius that is Gary Busey. In the new ads Gary Busey plays Norman Tugwater, Fantasy Sports Attorney. He’s fighting to get monetary compensation from fantasy sports players for the athletes that he represents. The whole thing is pretty funny and quite entertaining, but Busey’s nut-job cheesy TV [...] You want exposure? You want people to know about your brand, your product, or your service; well the answer is in your pocket! Mobile usage across the globe is growing faster and stronger than a 13 year old girl can say Justin Bieber! First, let me hit you with some facts: - According to the International Telecommunications [...] As most people in the United States know, mobile phones are no longer used simply for calling someone for a piece of quick information or directions from A to B. Mobile phones have become our lifelines. If you’re anything like me, which probably 80% of the people I interact with on a daily basis are, we [...] I was happily camping a couple weeks back with some buddies in Pismo. On one of our regular visits to the convenient store I saw a mobile call to action for Powerade! The promotion was to win prizes for their World Cup sweepstakes. The print call to action had cool soccer players in the background [...] Recently, I was at a Financial Times Conference that focused on the business of luxury goods, examining trading research for my investment fund. One of the more interesting quotes included the following: “Digital connectedness is becoming too much of a burden. Disconnected will become the new luxury” As the resident horologist for Team Textopoly, I began to [...] |
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