HTML5 – what it really is and examples of in mobile media campaigns!
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The winds of change are aggressively sweeping through the mobile ecosystem with no signs of slowing down. Mobile advertising dollars are set to break the $1 billion mark in the U.S. by the end of 2012. Even better, mobile growth is higher than expected with forecasts placing mobile advertising at $4.4 billion by the year [...] Adults age 30-49, lead mobile app usage in growth. That’s right, we are in 2nd place. The High school/College demographic no longer leads mobile app usage growth. No gold medal for us young folks this year, we’re taking home the silver. The Pew Research Center conducted a survey in 2009 and then again in late 2010 [...] Not sure if you all know, but the amount of time spent playing the very popular mobile game Angry Birds (globally) is about 200 million minutes a day! Anyhow, the phoenomna is getting absurd with plush toys, a movie deal and now this: http://www.tuaw.com/2011/08/02/no-comment-angry-birds-in-convenient-bra-form/ So if a man sees this item in an intimate moment does that [...] In October of 2010, Disney signed a deal with Apalya TV in India to bring Disney Channel shows to mobile phones. With an estimated 150 million TV sets and 700-800 million cell phones, it’s not hard to understand why Disney decided to bring their shows to the hands of their viewers. [...] Years ago, there was a program developed that has since penetrated the hearts and jobs of graphic designers worldwide. Adobe Flash. As Flash was being adopted, upgraded and loved, a new platform for advertising was growing exponentially: mobile. With such an immense platform, the world wasn’t sure that Flash could succeed. The world may not [...] I enjoy two things, mobile and nonprofit organizations. Although the first cell phone was exhibited in 1973 and demonstrated to have what we now refer to as smartphone features in 1992, brands were not utilizing SMS campaigns until a few years ago. The Human Rights Campaign, I believe, was amongst the first non-profit organizations to [...] While getting coffee I began chatting with some folks in the same building. As social norm dictate, we respectively inquired about what the other did. When I said “mobile marketing and engagement,” the immediate response was, “So you send out mass texts to everyone?” … Not exactly buddy. Mobile marketing is still relatively new, and while [...] As a passionate global issue devotee, when I came across CNN’s article about Jumo, a nonprofit organization that hopes to unite people under a common platform to help fight local and global issues, I was sincerely intrigued by their upcoming efforts and joined Jumo that week. I appreciated an array of issues being addressed by [...] Fans rejoice! Your favorite blogger is back! It’s been awhile since my last blog post, I’ve been a busy man. Happy New Year to all of you! So, what’s been going on in these past few months? Well, Textopoly is now one of the fastest growing companies in Orange County, we won the 2010 Interactive Marketing [...] |
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