Retail Giant JCpenny does Mobile Couponing the right way.

JCpenny…“Gets it!” I just read an article that JCpenny has launched a mobile service where shoppers can redeem their mobile coupons at the register. Now this has been done before, but what makes this campaign unique is that the 2D barcodes delivered to the mobile phones have been integrated into JCpenny’s POS system. Now mobile [...]