Mobile usage across the globe is growing faster and stronger than a 13 year old girl can say Justin Bieber! First, let me hit you with some facts:

-          According to the International Telecommunications [...]]]> You want exposure? You want people to know about your brand, your product, or your service; well the answer is in your pocket!

Mobile usage across the globe is growing faster and stronger than a 13 year old girl can say Justin Bieber! First, let me hit you with some facts:

-          According to the International Telecommunications Union, mobile subscribers will surpass 5 billion in 2010, which is over 70% of the global population! The world population in April was 6.8 billion! The ITU says growth is being driven by advanced services and handsets in developed countries and increased take-up of mobile health services and mobile banking in the developing world.

-          Gartner (March 2010) predicts that by 2011, over 85% of new handsets will be able to access the Mobile Web!

-          LeBron was never the king, SMS ruled all! According to Portfolio Research (Feb. 2010)

• SMS is used by 4 billion consumers worldwide
• In 2009 worldwide SMS traffic topped five trillion messages, and that figure is set to exceed 10 trillion in 2013.
• MMS, mobile email and mobile IM are all growing strongly. The driver for MMS is the number of camera phones, for mobile email is the business market and while IM is popular with the youth market.
• The global mobile messaging business is worth over US$150 billion, and will hit US$233 billion by 2014.

If your brand isn’t capable of reaching more than 2 million people, you’re not using mobile! And if you’re not using mobile, you are definitely not at full potential! Check the facts, call us up, let’s have some lunch, and then drop it like it’s hot.

Want to be at full potential? Email me at: asif[at]textopoly[dot]com. – P.S. – I don’t think Miami is going to win the championship this year.

If you’re anything like me, which probably 80% of the people I interact with on a daily basis are, we [...]]]> As most people in the United States know, mobile phones are no longer used simply for calling someone for a piece of quick information or directions from A to B.  Mobile phones have become our lifelines.

If you’re anything like me, which probably 80% of the people I interact with on a daily basis are, we would be unable to function without the use of our handy (no pun intended) mobile phones with their ever-expanding capabilities.  Whether it be the iPhone, Android, or Blackberry, users have become infatuated by the unlimited number of games, messaging applications, and internet use that are available with one touch of a finger.

To support my belief that mobile phone users are becoming more and more addicted to the multiple capabilities of a smartphone is a statistic showing that between the months of March and May 2010, smartphone usage has increased by 8.1%.

A few statistics that should have companies who want to sell their products salivating;

• Nearly a third (31.9%) used their smartphones for web browsing
• 30% used downloaded applications
• 20.8% used their phones to access social networking sites or blogs

This is great news for companies who are hoping to expand their products and advertise in the mobile world.  With the rise of smartphone usage, and overall web browsing on any mobile phone; companies and agencies are now given the opportunity to reach out to their audiences and give them the information they are seeking through WAP/mobile sites (which in my opinion are brilliant), text messages, and applications.  These tactics just make things that much easier for their consumers to devour whatever their hearts desires!

If you feel like your brain just hasn’t taken in enough to convince you, feel free to check out the article yourself and let me know your thoughts!

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=131673&nid=116386

With a 400% increase in customer signups, Yamaha storms on to mobile circuit with innovative mobile engagement campaign created by Textopoly, Inc.

Costa Mesa CA- December 2, 2009 – Textopoly, Inc., a bleeding-edge mobile engagement company specializing [...]]]> Check out our latest release below.  We’re really proud of the work we’ve been doing with Yamaha.

With a 400% increase in customer signups, Yamaha storms on to mobile circuit with innovative mobile engagement campaign created by Textopoly, Inc.

Costa Mesa CA- December 2, 2009 – Textopoly, Inc., a bleeding-edge mobile engagement company specializing in all things mobile, and Yamaha Watercraft, which oversees the sales, marketing and distribution of Yamaha WaveRunner® personal watercraft and sport boats in the US, announced today the success of their new mobile marketing campaign which has seen a 400 percent increase in consumer signups through a unique mobile sweepstakes. Yamaha’s new sweepstakes give consumers a weekly chance to win water-sport accessories as well as a chance at the grand prize of a 2010 Yamaha VX Cruiser®. Additionally, through Textopoly, Yamaha launched 2 full mobile websites for WaveRunners and Boats to better interact, engage, and create a compelling dialogue with their customers.

“Our brand and our products are important aspects of people’s lives, and we are constantly looking for new and exciting ways to engage our customer base. The consumption models for information have radically changed toward those that are more immediate, interactive and relevant,” said Bryan Seti, National Marketing Manager for Yamaha Watercraft. “To complement our Internet and new media activities aimed at this new paradigm of communication, we researched the opportunity in mobile and established the solution requirements we needed to make it a success. Textopoly stood out from the pack with a turnkey offering and a multi-faceted mobile engagement strategy that has been pivotal to our success.”

Textopoly’s solution included mo:base, a Web-based SMS database management and broadcast tool that could be applied across both Yamaha product lines. The SMS strategy was furthered by the creation of individual WAP sites to personalize the relationship with customers, provide timely and relevant content and present a compelling reason for subscribers to stay connected with the brand on their mobile device.

“We’re very excited to work with a forward thinking brand like Yamaha,” said Naushad Huda, CEO of Textopoly, Inc. “Yamaha has made a strong statement by incorporating innovative mobile tactics within their traditional marketing strategy. Yamaha has definitely become a pioneer within its industry and we’re excited to work with them to develop more innovative, high ROI mobile campaigns in 2010.”

Textopoly helped Yamaha Watercraft leverage the unique attributes of mobile and reach their current level of mobile marketing ingenuity with SMS, web-to-mobile widgets and targeted WAP sites, integrated with feeds from Twitter and Pitch Engine’s RSS.

To visit the Yamaha Watercraft WAP sites, please visit www.waverunner.mobi or www.yamahaboats.mobi from your mobile device.  To join the SMS campaign, please text WAVE to 70734 or BOAT to 70734.  Message and data rates may apply.

About Yamaha Watercraft
Yamaha Boats and WaveRunner personal watercraft are products of the Yamaha Watercraft Group, a division of Yamaha Motor Corporation, USA. Headquartered in Kennesaw, GA, the Yamaha Watercraft Group is responsible for the sales, marketing and distribution of Yamaha watercraft in the United States.

About Textopoly, Inc.

Textopoly is a mobile engagement agency that creates highly customized campaigns for brands and agencies wanting to reach their audiences via mobile. Whether it is through texting, the mobile internet, or applications, they bring the brand straight to the users fingertips through easy and fun interactions. Through an evolving form of marketing, as well as research and dedication to both the technology at hand and its best practices, Textopoly is becoming the leading pioneer in setting the trends in mobile engagements. Visit Textopoly’s brand new website at www.textopoly.com.

Textopoly does not fit into a neat box in the mobile world. Over the years I’ve tried to find the most accurate way to describe what it is that we do. And over theses same years mobile has grown dramatically in regulations, technology, creativity, etc. – and we’ve grown with it. We’ve stayed fluid and [...]]]>

Textopoly does not fit into a neat box in the mobile world. Over the years I’ve tried to find the most accurate way to describe what it is that we do. And over theses same years mobile has grown dramatically in regulations, technology, creativity, etc. – and we’ve grown with it. We’ve stayed fluid and well educated in mobile while keeping a focus on mobile. I think our business can be broken down into 2 large categories, Sexy and Unsexy – stay with me now!

The Unsexy: We’re not an aggregator, yet we service and manage both standard rate and premium dedicated short codes. We maintain relationships with Aggregators, Carriers, complete all required applications, provide strategies on how to efficiently get short codes certified and provide extra services such as giving guidance on, and hosting Terms and Conditions. On an ongoing basis we review advertising material for Carrier compliancy, manage audits and provide insight on various detailed areas of the business such as: refund policies; continuously changing Carrier requirements for standard and premium messaging; opt outs requirements by Carrier; AT&T subscription renewals process; and much more fun stuff!

The Sexy: For our agency and brand clients we provide strategy and innovative concepts that use mobile tactics such as SMS, WAP and mobile Applications to achieve a set of goals that insure maximum return on investment (ROI). This side of the business also includes advertising the marketing campaign through various mobile media opportunities such as banner ads on mobile publisher sites and Carrier decks. We create the banner ads using our in-house designers and then purchase media on WAP sites through relationships we have with various Carriers directly. We have strong relationships with agencies who controls Carrier advertising decks, so are able to purchase media directly from them in addition to media directly from publisher sites.

Mobile marketing and mobile advertising are best executed through integration with traditional marketing channels such as Online (including Social Networking) and TV. Our Digital Services create applications that use these traditional marketing channels in conjunction with mobile. For example, Super Text Mobile which is our Facebook application and mo:base which our web-to-mobile widget that easily captures mobile numbers from any website, web banner ad (!) or email and rapidly delivers branded content to handsets.

So given all this is it fair to call Textopoly just a mobile marketing agency? No, it’s not. We’re a Mobile Engagement Agency, we enable mobile communication.