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**This post is courtesy of Ben Tannenbaum from MX Telecom. Mobile barcodes are experiencing a rise in visibility as of late. 57 percent of respondents to a recent Mobile Trends survey believe that mobile coupons and campaigns involving 2D barcodes will generate sales in 2010. There are all sorts of examples of mobile barcodes in the [...] Upon coming across a misinformed article about text messaging and all of its con’s (it didn’t even cover the advantages) I was appalled by the lack of information this article was based off. Pulling every problem imaginable out of its anti-texting pocket, ranging from pure insignificance to slightly relevant, I decided to straighten these misunderstandings [...] From the moment I landed in Europe mobile campaigns assisting alongside traditional marketing campaigns are widespread. Alcohol brand Carlsberg is using a mobile call to action with a fun campaign called “What’s on, where?”. User can text CARLSBERG to the short code to get information on where the party’s at! The call to [...] |
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