Wait wait wait. . .you’re telling me that mobile users prefer to digest content via a browser rather than an app? While Apple coined the word “apps” and made it part of very brand marketers vocabulary and checklist, it seems as though consumers prefer using their mobile browser for certain content such as Product Reviews, [...]
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I was reading ESPN mobile earlier today and saw a call to action mobile banner by Right Guard. Normally, I don’t click on banners. Not on the web and rarely on mobile. Call to actions on web nor mobile are convincing enough for me. However, this call to action on the mobile banner was to [...] |
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