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**This post is courtesy of Ben Tannenbaum from MX Telecom. Mobile barcodes are experiencing a rise in visibility as of late. 57 percent of respondents to a recent Mobile Trends survey believe that mobile coupons and campaigns involving 2D barcodes will generate sales in 2010. There are all sorts of examples of mobile barcodes in the [...] JCpenny…“Gets it!” I just read an article that JCpenny has launched a mobile service where shoppers can redeem their mobile coupons at the register. Now this has been done before, but what makes this campaign unique is that the 2D barcodes delivered to the mobile phones have been integrated into JCpenny’s POS system. Now mobile [...] |
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