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We had the privilege of working with the Newport Beach Film Festival this year to harness the power of mobile & social. The campaings yeileded fantastic results and showcased the value of mobile when combined with print and other media. The campaign consisted of an SMS strategy, a fully functioning mobile site, and a unique mobile [...] Being a surfer and an advocate of mobile, I had to comment on the great job Surfline did with their mobile website. Swell directions and wave conditions are always changing and are never the same. I always joke that a surfer is an amateur weatherman because we are always tracking storms, wind patterns, and tide [...] |
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