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While getting coffee I began chatting with some folks in the same building. As social norm dictate, we respectively inquired about what the other did. When I said “mobile marketing and engagement,” the immediate response was, “So you send out mass texts to everyone?” … Not exactly buddy. Mobile marketing is still relatively new, and while [...] Fans rejoice! Your favorite blogger is back! It’s been awhile since my last blog post, I’ve been a busy man. Happy New Year to all of you! So, what’s been going on in these past few months? Well, Textopoly is now one of the fastest growing companies in Orange County, we won the 2010 Interactive Marketing [...] Apple is not accepting anymore mobile ad campaigns and are closing down current ad campaigns through the Quattro Wireless ad network. Back in January, Apple purchased Quattro Wireless for a cool $275 million and it seems like they are already over the ad network after 8 months. With so much money invested into their new [...] With over 3 million iPad’s sold, why wouldn’t you advertise on iPad! Audi gave owners of the iPad a chance to attend last weekend’s “24 Hours of Le Mans” auto race. At least virtually. The effort made Audi sponsor of real-time race coverage on SkyGrid, an app that aggregates real-time news for [...] Last month Naushad had a little surprise for the office. There sitting on a desk was the newest toy from Apple, a brand new iPad. Sure I had my doubts and pompous eye rolls as Naushad handed the surprisingly thin and sleek device to me. Really what’s an iPad got to offer? Isn’t just an [...] Will it? Won’t it? What will AT&T do about it? It’s Spring time and the buzz of what Apple will do, and who it will do it to is in the air. The WSJ could only point to ‘the people who were briefed’ when they delivered their article on a much anticipated CDMA version of [...] It is reported that Apple has indeed lost a prototype next generation iPhone! It was found and then taken apart to reveal the new feature set. Check out the link: http://leep.it/iJ Somebody going to get a hurt real bad! Ok… Before anyone hoots and hollers about how awesome Apple is… I want to set the record straight that I am a Mac owner! So please, no comments that Justin Long rules. The news that Apple sued HTC is no big surprise. After all, HTC is a huge player in manufacturing high end android-based mobile devices. [...] Is this really the ‘year of mobile’ when you have a premiere brand like Kaplan set to spend over $21 million dollars this first quarter on Online, Print and TV – yet $0 on mobile? Did Kaplan think that Google and Apple dropped over 1 Billion dollars in one week in mobile because they had [...] About 7 months ago I made the jump from my Blackberry to the brand new Apple iPhone 3GS; and about 6 months and 2 weeks ago I jumped to the Sprint HTC Hero, and I couldn’t be happier. Now, before you jump to comment on how much the iPhone is better and that I have [...] |
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