Last fall when we attended CTIA in San Diego, we noticed everyone was raving about LBS – location-based-services. LBS was supposed to be a game changer, and with little coming out of it besides foursquare, twitter, and yelp, we have yet to see many things take off. This CTIA, the next buzzword seems to be [...]
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JCpenny…“Gets it!” I just read an article that JCpenny has launched a mobile service where shoppers can redeem their mobile coupons at the register. Now this has been done before, but what makes this campaign unique is that the 2D barcodes delivered to the mobile phones have been integrated into JCpenny’s POS system. Now mobile [...] |
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