I enjoy two things, mobile and nonprofit organizations. Although the first cell phone was exhibited in 1973 and demonstrated to have what we now refer to as smartphone features in 1992, brands were not utilizing SMS campaigns until a few years ago. The Human Rights Campaign, I believe, was amongst the first non-profit organizations to [...]
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 Karla
Posts by Karla:As a passionate global issue devotee, when I came across CNN’s article about Jumo, a nonprofit organization that hopes to unite people under a common platform to help fight local and global issues, I was sincerely intrigued by their upcoming efforts and joined Jumo that week. I appreciated an array of issues being addressed by [...] Upon coming across a misinformed article about text messaging and all of its con’s (it didn’t even cover the advantages) I was appalled by the lack of information this article was based off. Pulling every problem imaginable out of its anti-texting pocket, ranging from pure insignificance to slightly relevant, I decided to straighten these misunderstandings [...] Diving into 2010 many are curious to know where mobile is headed. I recently came across an article with no fluff, just statistics. It did more then explain where mobile has been, where it’s going, and how fast people have adapted to mobile innovation. Non-voice activity is considered to be texting (SMS), emailing, taking photos, playing [...] People always ask me why I insist that mobile is such a big deal. And although I am not at a loss of words when questioned, I do not just advocate mobile because it is my job. I believe in the capabilities of my phone and use it hourly. Whether it be texting my friends [...] With each passing day mobile receives a brighter spotlight as more brands realize how effective its engagement is. iVision Mobile, a text messaging software solution company, recently issued a press release about their iMessenger platform. As an full-service agency it behooves us to keep up to date on, and provide our clients with the best mobile [...] The FCC announced its Wireless Innovation and Investment Notice of Inquiry (NOI) late August, catching mobile agencies in a spindle of perplexity and enthusiasm. Stating that their intent is to merely gather facts about the wireless industry, the FCC will be focusing on research, innovation, and consumer protection (truth-in-billing). In other words, they will be looking [...] Sprint launched its new Compliancy Program in early July. Since then companies and agencies are scrambling through the Power Point and asking themselves if the Now Network is now too specific. Sprint’s new attention to minor details and demands might be a bit too excessive for some. For example, the Mobile Marketing Association (MMA) regulation for [...] |
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