Apple is not accepting anymore mobile ad campaigns and are closing down current ad campaigns through the Quattro Wireless ad network. Back in January, Apple purchased Quattro Wireless for a cool $275 million and it seems like they are already over the ad network after 8 months. With so much money invested into their new [...]
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 Kang
Posts by Kang:I would consider my lifestyle somewhat active and my phone takes a beating. That’s one of the reasons why in the late 90’s I always got Nokia phones. Those phones were seriously durable and could take a serious beating. Only problem was the phones were pretty limited and I eventually fell away from my Nokia [...] Last month Naushad had a little surprise for the office. There sitting on a desk was the newest toy from Apple, a brand new iPad. Sure I had my doubts and pompous eye rolls as Naushad handed the surprisingly thin and sleek device to me. Really what’s an iPad got to offer? Isn’t just an [...] Ok… Before anyone hoots and hollers about how awesome Apple is… I want to set the record straight that I am a Mac owner! So please, no comments that Justin Long rules. The news that Apple sued HTC is no big surprise. After all, HTC is a huge player in manufacturing high end android-based mobile devices. [...] The 7.0 earthquake in Haiti is a tragedy. People are struggling and are in need of help. I remember seeing a picture my colleague sent to me of a child reaching out for a bottle of water. That image really had a lasting impact on me and translated how severe the situation has become. Amidst [...] Being a surfer and an advocate of mobile, I had to comment on the great job Surfline did with their mobile website. Swell directions and wave conditions are always changing and are never the same. I always joke that a surfer is an amateur weatherman because we are always tracking storms, wind patterns, and tide [...] My title is a little dramatic, but after launching numerous campaigns at the speed of light, I have to give my 2 cents! I’ve gotten pretty familiar with the fire drill approach of a few ad agencies that expect mobile campaigns to be planned and launched in the course of a single day. Now they’ll [...] JCpenny…“Gets it!” I just read an article that JCpenny has launched a mobile service where shoppers can redeem their mobile coupons at the register. Now this has been done before, but what makes this campaign unique is that the 2D barcodes delivered to the mobile phones have been integrated into JCpenny’s POS system. Now mobile [...] If you were interested in getting yourself a commercial shortcode, there is only one way you could get one. You would have to apply and register with the Common Short Code Authority (CSCA, www.usshortcodes.com). It’s interesting that there are numerous aggregators, a variety of wireless carriers, but only one place to get a commercial short [...] |
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