HTML5 – what it really is and examples of in mobile media campaigns!
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 Naushad
Posts by Naushad:Today as I stumbled around mashable.com in hopes of learning more about the mobile world and Apps I came across this article. After watching the video I was blown away by the impact mobile apps not only have on our economy but also on our emotions. So if you have 5 mins to spare take [...] Santa Ana College Launches New Mobile Website (Santa Ana)—Santa Ana College (SAC) has launched a new mobile website that offers easy access from any smartphone. When a student or prospective student accesses www.sac.edu from his or her smartphone, the site automatically redirects the browser to the new mobile site. “We are excited to embrace this new technology,” [...] Not sure if you all know, but the amount of time spent playing the very popular mobile game Angry Birds (globally) is about 200 million minutes a day! Anyhow, the phoenomna is getting absurd with plush toys, a movie deal and now this: http://www.tuaw.com/2011/08/02/no-comment-angry-birds-in-convenient-bra-form/ So if a man sees this item in an intimate moment does that [...] While getting coffee I began chatting with some folks in the same building. As social norm dictate, we respectively inquired about what the other did. When I said “mobile marketing and engagement,” the immediate response was, “So you send out mass texts to everyone?” … Not exactly buddy. Mobile marketing is still relatively new, and while [...] Just read an article in Entrepreneur magazine Dec 2010 issue about a small N.C. based retailer specializing in handcrafted iron and wood furniture taking a deep dive into mobile and building their mobile storefront. At first glance you might wonder why a online retailer with a niche product would want to develop a mobile storefront? [...] Wait wait wait. . .you’re telling me that mobile users prefer to digest content via a browser rather than an app? While Apple coined the word “apps” and made it part of very brand marketers vocabulary and checklist, it seems as though consumers prefer using their mobile browser for certain content such as Product Reviews, [...] The sexiest mobile technology on the minds of marketers and brands recently is QR Codes (Quick Response Codes). If you haven’t seen them, they are those square boxes filled with black dots that look like the evolutionary next step in barcodes that have been appearing in print (such as Esquire magazine & billboards) or even [...] I see conflicting research about the uptake on mobile marketing. Some reports tend to make me feel that it truly is the year for mobile! Not only reports, but also an influx of the projects we’ve been working on this year lead me to conclude a brighter mobile future. Add to that a bubbling sense [...] I’m at that age where many of my friends are in the process of having kids (hopefully not while reading this!), or just had their first child. Many conversations I have these days revolve around the newly created relationships between young, recently married couples and their first child. Memories and perhaps regrets of how they [...] |
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