Vitaminwater recently launched their newest campaign staring the genius that is Gary Busey. In the new ads Gary Busey plays Norman Tugwater, Fantasy Sports Attorney. He’s fighting to get monetary compensation from fantasy sports players for the athletes that he represents. The whole thing is pretty funny and quite entertaining, but Busey’s nut-job cheesy TV [...]
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You want exposure? You want people to know about your brand, your product, or your service; well the answer is in your pocket! Mobile usage across the globe is growing faster and stronger than a 13 year old girl can say Justin Bieber! First, let me hit you with some facts: - According to the International Telecommunications [...] As most people in the United States know, mobile phones are no longer used simply for calling someone for a piece of quick information or directions from A to B. Mobile phones have become our lifelines. If you’re anything like me, which probably 80% of the people I interact with on a daily basis are, we [...] Recently, I was at a Financial Times Conference that focused on the business of luxury goods, examining trading research for my investment fund. One of the more interesting quotes included the following: “Digital connectedness is becoming too much of a burden. Disconnected will become the new luxury” As the resident horologist for Team Textopoly, I began to [...] I tend to travel quite a bit both professionally as well as personally with my wife and small children. There are a few constants that stay with me – my smartphone and my mini laptop. While my mini with WiFi card allows me access quick flight and hotel information, sometimes my cell phone has to [...] I am a man on the move. I, like millions of others, like to use my mobile phone to make phone calls, check email, text and browse the internet for whatever my heart desires. But, every day I run into sites that are not optimized for mobile. I am shocked at the number of brands [...] Every year I look forward to the Super Bowl, no, not for the gut clenching action or men in tight pants, but for the four delightful hours of socializing, alcoholic beverages, finger-foods, and most importantly, the highly entertaining commercials. With an unparalleled rise in mobile marketing, I was certain that this was the year that big [...] Everyone knows that you can get your Facebook fix from just accessing a web browser on a Smartphone. But if you have been living under a rock and get the shakes every time you’re away from your computer. Don’t fret. The mobile web site AKA WAP site is now accessible and you will no longer [...] This is a quickie – I’ll randomly post brands that I was thinking about that would be fun to work with. Johnny Rockets & Atkins are two I was thinking about today. A mobile site (and/or iPhone app) for JR with location finder, nutrition info and fun bells and whistles would be cool. For Atkins, a strategy [...] Is this really the ‘year of mobile’ when you have a premiere brand like Kaplan set to spend over $21 million dollars this first quarter on Online, Print and TV – yet $0 on mobile? Did Kaplan think that Google and Apple dropped over 1 Billion dollars in one week in mobile because they had [...] |
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