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You want exposure? You want people to know about your brand, your product, or your service; well the answer is in your pocket! Mobile usage across the globe is growing faster and stronger than a 13 year old girl can say Justin Bieber! First, let me hit you with some facts: - According to the International Telecommunications [...] Last fall when we attended CTIA in San Diego, we noticed everyone was raving about LBS – location-based-services. LBS was supposed to be a game changer, and with little coming out of it besides foursquare, twitter, and yelp, we have yet to see many things take off. This CTIA, the next buzzword seems to be [...] On the day of Valentines, there are two types of people; those who are scrambling to find a perfect gift or plan the perfect evening on the so pressured day of “Love”, or the poor single sap that is hoping for a secret admirer or dreading the insufferable display of forced affection everywhere you look. [...] Everyone knows that you can get your Facebook fix from just accessing a web browser on a Smartphone. But if you have been living under a rock and get the shakes every time you’re away from your computer. Don’t fret. The mobile web site AKA WAP site is now accessible and you will no longer [...] Text messaging has completely revolutionized flirting, naughty talk and even romantic schmoozing. But as amazing and fun text messaging that girl from Gym you halooged to get a number from..it can also be a very dangerous act for new relationships and even worse for those already in motion. So I’ve devised several Dating text messaging [...] According to this QSR Web article (http://leep.it/dB), it seems like Subway it testing out text ordering. Way to go Subway! You know what we always say, the more texting the better! This kudos goes out to the responsible folks at British Airways. Passengers flying to America from London’s Heathrow on December 26 praised British Airways for ensuring they were not adversely affected by a step-up in airport security following the terror alert. People boarding flights to the US this morning were sent text messages ahead of travel warning [...] I starting writing this blog while listening to a webinar about mobile; one of the panelists was explaining how brands and agencies will pay more attention to mobile if they can understand its full potential ‘reach.’ We’ve heard many times before that most agencies and brands don’t fully understand the reach of mobile, or how [...] My recent trip to Ireland exposed me to more than the pub culture and potatoes. When you fly certain airlines, such as Ryan Air, you can use your mobile phone! Yes, no kidding- you can make calls from your mobile phone when the plane hits 10k feet. Typically when I hear mobile phones ping for a [...] It seems like every time I speak to a brand or agency about mobile and how wonderful it is, how valuable it is, how it’s opt-in and how we as a human race can’t live without it someone in the room exclaims that they recently got a text message from a brand and never opted [...] |
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