I’m at that age where many of my friends are in the process of having kids (hopefully not while reading this!), or just had their first child. Many conversations I have these days revolve around the newly created relationships between young, recently married couples and their first child. Memories and perhaps regrets of how they [...]
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The CTIA is an international nonprofit membership organization that represents the wireless communications industry. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products and everyone in between. CTIA organizes 2 wireless trade shows each year that everyone who does anything related to the [...] You want exposure? You want people to know about your brand, your product, or your service; well the answer is in your pocket! Mobile usage across the globe is growing faster and stronger than a 13 year old girl can say Justin Bieber! First, let me hit you with some facts: - According to the International Telecommunications [...] As most people in the United States know, mobile phones are no longer used simply for calling someone for a piece of quick information or directions from A to B. Mobile phones have become our lifelines. If you’re anything like me, which probably 80% of the people I interact with on a daily basis are, we [...] I was happily camping a couple weeks back with some buddies in Pismo. On one of our regular visits to the convenient store I saw a mobile call to action for Powerade! The promotion was to win prizes for their World Cup sweepstakes. The print call to action had cool soccer players in the background [...] I am a man on the move. I, like millions of others, like to use my mobile phone to make phone calls, check email, text and browse the internet for whatever my heart desires. But, every day I run into sites that are not optimized for mobile. I am shocked at the number of brands [...] Last fall when we attended CTIA in San Diego, we noticed everyone was raving about LBS – location-based-services. LBS was supposed to be a game changer, and with little coming out of it besides foursquare, twitter, and yelp, we have yet to see many things take off. This CTIA, the next buzzword seems to be [...] Upon coming across a misinformed article about text messaging and all of its con’s (it didn’t even cover the advantages) I was appalled by the lack of information this article was based off. Pulling every problem imaginable out of its anti-texting pocket, ranging from pure insignificance to slightly relevant, I decided to straighten these misunderstandings [...] Every year I look forward to the Super Bowl, no, not for the gut clenching action or men in tight pants, but for the four delightful hours of socializing, alcoholic beverages, finger-foods, and most importantly, the highly entertaining commercials. With an unparalleled rise in mobile marketing, I was certain that this was the year that big [...] Is this really the ‘year of mobile’ when you have a premiere brand like Kaplan set to spend over $21 million dollars this first quarter on Online, Print and TV – yet $0 on mobile? Did Kaplan think that Google and Apple dropped over 1 Billion dollars in one week in mobile because they had [...] |
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