I was happily camping a couple weeks back with some buddies in Pismo. On one of our regular visits to the convenient store I saw a mobile call to action for Powerade! The promotion was to win prizes for their World Cup sweepstakes. The print call to action had cool soccer players in the background [...]
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From the moment I landed in Europe mobile campaigns assisting alongside traditional marketing campaigns are widespread. Alcohol brand Carlsberg is using a mobile call to action with a fun campaign called “What’s on, where?”. User can text CARLSBERG to the short code to get information on where the party’s at! The call to [...] It seems like every time I speak to a brand or agency about mobile and how wonderful it is, how valuable it is, how it’s opt-in and how we as a human race can’t live without it someone in the room exclaims that they recently got a text message from a brand and never opted [...] While preparing for a panel on social media recently I was surprised to NOT find any authority that labeled mobile as social media! I found authority on what social media isn’t, which is monologue broadcast one to many, and what social media is, which is “many to many”, but then where does mobile sit? By the [...] If you were interested in getting yourself a commercial shortcode, there is only one way you could get one. You would have to apply and register with the Common Short Code Authority (CSCA, www.usshortcodes.com). It’s interesting that there are numerous aggregators, a variety of wireless carriers, but only one place to get a commercial short [...] |
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