The CTIA is an international nonprofit membership organization that represents the wireless communications industry. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products and everyone in between. CTIA organizes 2 wireless trade shows each year that everyone who does anything related to the [...]
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We had the privilege of working with the Newport Beach Film Festival this year to harness the power of mobile & social. The campaings yeileded fantastic results and showcased the value of mobile when combined with print and other media. The campaign consisted of an SMS strategy, a fully functioning mobile site, and a unique mobile [...] I am a man on the move. I, like millions of others, like to use my mobile phone to make phone calls, check email, text and browse the internet for whatever my heart desires. But, every day I run into sites that are not optimized for mobile. I am shocked at the number of brands [...] Is this really the ‘year of mobile’ when you have a premiere brand like Kaplan set to spend over $21 million dollars this first quarter on Online, Print and TV – yet $0 on mobile? Did Kaplan think that Google and Apple dropped over 1 Billion dollars in one week in mobile because they had [...] |
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