Parents & Mobile

I’m at that age where many of my friends are in the process of having kids (hopefully not while reading this!), or just had their first child. Many conversations I have these days revolve around the newly created relationships between young, recently married couples and their first child.  Memories and perhaps regrets of how they [...]

Ahh August…how we love thee so…

In many states, August means a few things to parents – slow news, end of summer, and most of all, lower utility bills because – THE KIDS ARE BACK IN SCHOOL!!!

From elementary school to college, most kids don’t know that parents quietly act as if they are going to work when the kids are off [...]

If Rachael Ray worked at Textopoly: FDA Mobile

Yes, you’re still at the Team Textopoly blog where we give you all things digital and mobile. However, in honor of my recent sighting of Rachael Ray, I started to think about the importance of mobile and what we eat.

When I am traveling with no access to a farmers market, I usually pick up Fresh [...]

Vitaminwater’s Going Mobile

Vitaminwater recently launched their newest campaign staring the genius that is Gary Busey.  In the new ads Gary Busey plays Norman Tugwater, Fantasy Sports Attorney.  He’s fighting to get monetary compensation from fantasy sports players for the athletes that he represents.  The whole thing is pretty funny and quite entertaining, but Busey’s nut-job cheesy TV [...]

Kickin Facts…

You want exposure? You want people to know about your brand, your product, or your service; well the answer is in your pocket!

Mobile usage across the globe is growing faster and stronger than a 13 year old girl can say Justin Bieber! First, let me hit you with some facts:

-          According to the International Telecommunications [...]

Movin’ On Up, Smartphone Usage Rises

As most people in the United States know, mobile phones are no longer used simply for calling someone for a piece of quick information or directions from A to B.  Mobile phones have become our lifelines.

If you’re anything like me, which probably 80% of the people I interact with on a daily basis are, we [...]

Powerade needs an aide

I was happily camping a couple weeks back with some buddies in Pismo. On one of our regular visits to the convenient store I saw a mobile call to action for Powerade! The promotion was to win prizes for their World Cup sweepstakes. The print call to action had cool soccer players in the background [...]

The Business of Luxury and Mobile

Recently, I was at a Financial Times Conference that focused on the business of luxury goods, examining trading research for my investment fund. One of the more interesting quotes included the following:

“Digital connectedness is becoming too much of a burden. Disconnected will become the new luxury”
-William Powers

As the resident horologist for Team Textopoly, I began to [...]

Newport Beach Film Festival – Case Study!

We had the privilege of working with the Newport Beach Film Festival this year to harness the power of mobile & social. The campaings yeileded fantastic results and showcased the value of mobile when combined with print and other media.

The campaign consisted of an SMS strategy, a fully functioning mobile site, and a unique mobile [...]

Toughest Mobile Phone Ever?

I would consider my lifestyle somewhat active and my phone takes a beating. That’s one of the reasons why in the late 90’s I always got Nokia phones. Those phones were seriously durable and could take a serious beating. Only problem was the phones were pretty limited and I eventually fell away from my Nokia [...]