Yamaha Watercraft Establishes Footprint in Mobile with SMS + WAP

Check out our latest release below.  We’re really proud of the work we’ve been doing with Yamaha.

With a 400% increase in customer signups, Yamaha storms on to mobile circuit with innovative mobile engagement campaign created by Textopoly, Inc.

Costa Mesa CA- December 2, 2009 – Textopoly, Inc., a bleeding-edge mobile engagement company specializing [...]

Ireland: land of Guiness, potatoes & mobile

From the moment I landed in Europe mobile campaigns assisting alongside traditional marketing campaigns are widespread. Alcohol brand Carlsberg is using a mobile call to action with a fun campaign called “What’s on, where?”. User can text CARLSBERG to the short code to get information on where the party’s at! The call to [...]

FCC Stepping In

The FCC announced its Wireless Innovation and Investment Notice of Inquiry (NOI) late August, catching mobile agencies in a spindle of perplexity and enthusiasm.

Stating that their intent is to merely gather facts about the wireless industry, the FCC will be focusing on research, innovation, and consumer protection (truth-in-billing). In other words, they will be looking [...]