Apple is not accepting anymore mobile ad campaigns and are closing down current ad campaigns through the Quattro Wireless ad network. Back in January, Apple purchased Quattro Wireless for a cool $275 million and it seems like they are already over the ad network after 8 months. With so much money invested into their new [...]
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I starting writing this blog while listening to a webinar about mobile; one of the panelists was explaining how brands and agencies will pay more attention to mobile if they can understand its full potential ‘reach.’ We’ve heard many times before that most agencies and brands don’t fully understand the reach of mobile, or how [...] It seems like every time I speak to a brand or agency about mobile and how wonderful it is, how valuable it is, how it’s opt-in and how we as a human race can’t live without it someone in the room exclaims that they recently got a text message from a brand and never opted [...] I just read about a recent mobile marketing campaign in which various questions come on screen during televised sports games to which fans text in a response and watch the results ‘grow’ in a basic graphic, similar to the one below. (Excuse the quick Photshop job!) These types of campaigns are great because a sponsor of [...] The FCC announced its Wireless Innovation and Investment Notice of Inquiry (NOI) late August, catching mobile agencies in a spindle of perplexity and enthusiasm. Stating that their intent is to merely gather facts about the wireless industry, the FCC will be focusing on research, innovation, and consumer protection (truth-in-billing). In other words, they will be looking [...] |
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