Yes, you’re still at the Team Textopoly blog where we give you all things digital and mobile. However, in honor of my recent sighting of Rachael Ray, I started to think about the importance of mobile and what we eat.
When I am traveling with no access to a farmers market, I usually pick up Fresh Express pre-packaged salads. However, that came to a crashing end when I read this 3 days after my purchase:
Now, the FDA (& CDC) still has a recall list you can sign up with for email here:
http://www.fda.gov/Safety/Recalls/default.htm
of which gets lost in the mix of other emails. Yes, I know.
Now wouldn’t it be great if we could segregate those alerts based upon location, food (for vegetarians, etc), instead of merely date of recall? And this goes for other recalls as well. Many fathers like myself have cringed when finding that a toddler toy has been recalled, after having spent 23 hours assembling it.
And if we could get it sent to our mobile? awesomeness….
The purpose of government is to protect (i.e. military) and inform its citizens (thankfully with organizations like the FDA). However, as time moves on and black & white television is replaced with color, and Big Blue Computers are replaced with minicomputers the size of your palm, the government should be on the cutting edge of reaching its citizens with all things digital…and mobile…
UPDATE: So, while writing this, I was reminded again of tools the FDA could use as I read about the massive egg recall (http://leep.it/mP) , of which a brand I recently purchased (AND USED) was included, Lucerne.
Here is a Rachel Ray-like thought. The grocery stores already know what we buy when we use those reward cards and programs. (and yes, we know you’re collecting data on us) Additionally some, like Ralphs, Vons and Albertsons have your number tied to the reward card. Wouldnt it make sense to be able to automate this recall process with those two pieces of data? SMS?
BTW, if Rachael Ray did work here, she’d probably would be doing this:
