Vitaminwater recently launched their newest campaign staring the genius that is Gary Busey. In the new ads Gary Busey plays Norman Tugwater, Fantasy Sports Attorney. He’s fighting to get monetary compensation from fantasy sports players for the athletes that he represents. The whole thing is pretty funny and quite entertaining, but Busey’s nut-job cheesy TV attorney character takes the cake.
The most interesting part of the whole campaign would be the texting component that they have going on – we are a mobile company and into the whole mobile thing. It’s nice to see a campaign with integrated mobile components. By texting in TUG to 70734, users receive a call from Gary Busey followed by an SMS with a link to their mobile site. Once on the mobile site, users can watch the viral video and share it via Facebook and Twitter. It’s a pretty robust campaign, from the Facebook page, videos, billboards, and OOH. We salute you Vitaminwater, welcome to the mobile club!