You want exposure? You want people to know about your brand, your product, or your service; well the answer is in your pocket!
Mobile usage across the globe is growing faster and stronger than a 13 year old girl can say Justin Bieber! First, let me hit you with some facts:
- According to the International Telecommunications Union, mobile subscribers will surpass 5 billion in 2010, which is over 70% of the global population! The world population in April was 6.8 billion! The ITU says growth is being driven by advanced services and handsets in developed countries and increased take-up of mobile health services and mobile banking in the developing world.
- Gartner (March 2010) predicts that by 2011, over 85% of new handsets will be able to access the Mobile Web!
- LeBron was never the king, SMS ruled all! According to Portfolio Research (Feb. 2010)
- SMS is used by 4 billion consumers worldwide
- In 2009 worldwide SMS traffic topped five trillion messages, and that figure is set to exceed 10 trillion in 2013.
- MMS, mobile email and mobile IM are all growing strongly. The driver for MMS is the number of camera phones, for mobile email is the business market and while IM is popular with the youth market.
- The global mobile messaging business is worth over US$150 billion, and will hit US$233 billion by 2014.
If your brand isn’t capable of reaching more than 2 million people, you’re not using mobile! And if you’re not using mobile, you are definitely not at full potential! Check the facts, call us up, let’s have some lunch, and then drop it like it’s hot.
Want to be at full potential? Email me at: asif[at]textopoly[dot]com. – P.S. – I don’t think Miami is going to win the championship this year.