Movin’ On Up, Smartphone Usage Rises

As most people in the United States know, mobile phones are no longer used simply for calling someone for a piece of quick information or directions from A to B.  Mobile phones have become our lifelines.

If you’re anything like me, which probably 80% of the people I interact with on a daily basis are, we would be unable to function without the use of our handy (no pun intended) mobile phones with their ever-expanding capabilities.  Whether it be the iPhone, Android, or Blackberry, users have become infatuated by the unlimited number of games, messaging applications, and internet use that are available with one touch of a finger.

To support my belief that mobile phone users are becoming more and more addicted to the multiple capabilities of a smartphone is a statistic showing that between the months of March and May 2010, smartphone usage has increased by 8.1%.

A few statistics that should have companies who want to sell their products salivating;

• Nearly a third (31.9%) used their smartphones for web browsing
• 30% used downloaded applications
• 20.8% used their phones to access social networking sites or blogs

This is great news for companies who are hoping to expand their products and advertise in the mobile world.  With the rise of smartphone usage, and overall web browsing on any mobile phone; companies and agencies are now given the opportunity to reach out to their audiences and give them the information they are seeking through WAP/mobile sites (which in my opinion are brilliant), text messages, and applications.  These tactics just make things that much easier for their consumers to devour whatever their hearts desires!

If you feel like your brain just hasn’t taken in enough to convince you, feel free to check out the article yourself and let me know your thoughts!

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=131673&nid=116386