I was happily camping a couple weeks back with some buddies in Pismo. On one of our regular visits to the convenient store I saw a mobile call to action for Powerade! The promotion was to win prizes for their World Cup sweepstakes. The print call to action had cool soccer players in the background playing under dark skies, and the ad was stuck right on the glass door of the Powerade section of the 10 glass door cooler. Placement of the call to action along with the appealing graphic and visibility was phenomenal. Of course I texted in, keyword was PA2010 to short code number 878787. (Personally I would have used keyword that was all letters and not a combination of letters and numbers, but I’m sure they had their reasons.)
What would you have replied back with? Why couldn’t there be a multiple choice!? Is this the best execution for a Coke brand? Am I making too much of this and everyday people totally get this? Holla’ back if think I’m off base on saying this is poor user experience.