Last month Naushad had a little surprise for the office. There sitting on a desk was the newest toy from Apple, a brand new iPad. Sure I had my doubts and pompous eye rolls as Naushad handed the surprisingly thin and sleek device to me. Really what’s an iPad got to offer? Isn’t just an over-sized iTouch with a lame name? But I got to tell you that I was converted with my very first touch. The amazing quality of the display, the intuitive user interface, and available applications all worked together to create a excellent user experience. I might even go as far as to say that this really is the device the print publications have been waiting for!
When reading the news or comics (Yes! The geek in me couldn’t resist) the iPad allows you to flip through pages and access content with a mere touch. It brings the experience of eating breakfast while thumbing through the morning paper. It’s crazy to think that the iPad hit a million sold in 28 days. That’s half the time the iPhone hit that number of sales! (http://leep.it/nV)
Will the deeper capability of the consumer engagement, I think luxury brands should be looking to develop applications on this platform. Imagine a luxury car iPad app where you can enter in the car and open compartments; crack the hood open and check out the engine? Sound ambitious? Well the technical capability is here, now we need creativity to power it.