The end of my mailbox being flooded everyday by direct markers whose coupons, post cards and devilishly disguised envelopers that make it seem like I’m going to get a check but really am entitled to $1 off pizza may soon be near! I’m a hater of junk mail to the greatest extent. I refuse to even take it up to my place; it goes straight into the recycling dumpster.
Our beloved U.S. Post Office recently announced dramatic service cutbacks — including eliminating Saturday delivery. How, or will, it affect direct marketers? Will a new strategy in mailing be devised or will more advertisers see their future online and on mobile?