When was the last time you were in Ace Hardware? Better yet, when was the last time Ace Hardware crossed your mind when doing any kind of home improvement?!
In 2007: Ace Hardware Corp. ends bid to transition from a co-op after discovering $154 million accounting error. – http://leep.it/eE
In 2008: Total revenues for the first quarter of 2008 decreased $67.8 million, or 7.2 percent, to $872.1 million. Total continuing merchandise sales in the first quarter of 2008 declined 6.4 percent while retail service revenues declined 13.1 percent. – http://leep.it/eF
In 2009: After excluding certain non-comparable items, Ace reported adjusted EBITDA (earnings before interest, taxes, depreciation and amortization expenses) of $30.9 million for the first quarter of 2009 as compared to $31.2 million in the prior year quarter. – http://leep.it/eG
In 2010: Ace Hardware mobile ads drive 60 percent increase in brand awareness – http://leep.it/eH
Ace Hardware went from a company that reported losses, after losses, after losses, to a company now tapping into a market they never knew existed! Ace Hardware is now, all over the place – over 15,000 fans on Facebook, over 4,000 total followers on Twitter, and now a mobile WAP site! Check out .m.acehardware.com on your mobile and download coupons, find a store, and get linked to either there Facebook page, or their Twitter! All I have to say is, GO ACE!
Want to chat about mobile or Ace Hardware? Email me at asif[at]textopoly[dot]com.