I starting writing this blog while listening to a webinar about mobile; one of the panelists was explaining how brands and agencies will pay more attention to mobile if they can understand its full potential ‘reach.’ We’ve heard many times before that most agencies and brands don’t fully understand the reach of mobile, or how to utilize it. Now, I’m not going go into detail about statistics of mobile nor try and to pitch mobile, but I will tell you how Disney has used mobile and how their reach is global.
Disney currently covers almost every available mobile content delivery method available: Disney mobile WAP sites, streaming mobile video, mobile games, ring tones, wallpapers, SMS updates and news, mobile Disney radio app., SMS campaigns and more! Disney entered the mobile space in 1999 and since then is the number 1 mobile entertainment media; with a mobile presence in over 40 countries and deals through 80 carriers and over 6,000 products across 20 product categories all via mobile. This seamless integration of their brand into mobile allows them to reach its consumers clear across the world, including impoverished countries in Africa and central Asia on a ubiquitous device. The more people you touch using the most intimate method of communication, the more loyalty, and brand recognition you create.
As 2010 approaches, and you’re looking back on 2009 think about this: Can your brand reach someone in Africa…? Or better yet, are you reaching 90% of the U.S. in their pockets? – Spend some time with us, we’ll show you how. Oh, to help further education on mobile and get a free lunch visit this: http://bit.ly/7AZKZM
Want to talk more about mobile and its potential reach!? Email me at: Asif[at]Textopoly[dot]com