Being a surfer and an advocate of mobile, I had to comment on the great job Surfline did with their mobile website. Swell directions and wave conditions are always changing and are never the same. I always joke that a surfer is an amateur weatherman because we are always tracking storms, wind patterns, and tide levels. I’ve used this mobile web site for about 2 years now. The mobile site launched in 2004!
My hats goes off to the surf gurus at Surfline that understood the importance of taking their services mobile. The other day I was playing with my new phone (Mytouch) and browsing through the Android Apps market, sure enough I saw a Surfline powered Surf App! Seeing this made me wonder why aren’t more action sports brands doing more on mobile! The surfing demographic is perfect and RIPE for mobile. The ages that surf brands target are tweens, teens, and young adults, something I like to call the “green room” of marketers! This is the demographic that has high purchasing behavior and are completely mobile savvy, but many of these action sports brands solely rely on traditional methods. Perhaps it is a lack of understanding how mobile can take their brands into the pockets of their consumers? If that’s the case, sign up for a Mobile with the Munchies presentation here! Any brand looking to connect and engage their target market, mobile is the answer… My passion are surfing and skateboarding, both industries are so ripe for mobile to blow up their branding out of the water! Literally!