People always ask me why I insist that mobile is such a big deal. And although I am not at a loss of words when questioned, I do not just advocate mobile because it is my job. I believe in the capabilities of my phone and use it hourly. Whether it be texting my friends and family, browsing my favorite websites, like www.TextsFromLastNight.com, or getting around with my GPS, I am passionate about my cell phone because it lets me do everything!
I recently came across an article that put it nicely, “When you can connect with customers wherever they are, you’re ahead of the game.” (You can visit this article here) This theme seems to pretty much sum up why mobile innovations, its use, and future journey look so bright. The article contains ways to enter the mobile realm with simple easy steps, but of course, not every company has enough knowledge to successfully launch a mobile campaign, and that is where our company comes in.
In fact, I am not the only one who stresses the importance of mobile implementation and its innovation. John J. Donahoe, CEO of eBay Inc, commented on mobile commerce by saying that its use will not only increase the customer experience but also significantly boost sales. With the eBay iPhone application accounting for about sixty percent of sales, the application has been downloaded over four million times and is expected to bring in more then half a billion dollars. While stressing the success of mobile through numbers, Steve Yankovich, Donahoe’s colleague, also points out that if companies today have yet to offer mobile engagement to their customers, there is going to be a problem – because companies using this new marketing method to reach customers are dominating the market in doing so. (You can read the eBay mobile commerce article here)
Over all, its obvious that mobile is not only a necessity for companies that want to move forward, but that mobile is a big deal.