It seems like every time I speak to a brand or agency about mobile and how wonderful it is, how valuable it is, how it’s opt-in and how we as a human race can’t live without it someone in the room exclaims that they recently got a text message from a brand and never opted into it and that the message was from a 7-digit number not a short code. ARRGGHHH! Stop ruining my space you bottom feeding nancy pansies!
I’ve just about had enough and will start listing these rogue mobile spammers in the hopes that they don’t give mobile the stigma that email has – spam. Mobile is not spam. Lists of mobile numbers should not be purchased and consumers should not be sent messages they have not opted to receive! All mobile commercial messages must be sent via short codes and if you don’t know why then you are who I am directing this soapbox speech to! Seriously, holla’ at us, we’ll help you!
Ok, here are some recent offenders:
- 18|8 Hair Saloon in Irvine: The copy of your messages are well written, but you can’t send us messages from a 7-digit numbers especially since I never opted in to receive these messages! Please contact a mobile professional so you’re not sued – yes, you can be sued to to tune of $500 per message per person for each spammed text message.
- Here is a message my attorney got while I was sitting with him this morning (I swear!) “Is your mortgage payment too expensive? Our Loan Modification program can lower your payments immediately. May we please give you a call?” The sender’s number was from a 562 area code. See above hot-shot, no bueno.
Have you been a victim of this? Let us know and we’ll post it for others.