JCpenny…“Gets it!” I just read an article that JCpenny has launched a mobile service where shoppers can redeem their mobile coupons at the register. Now this has been done before, but what makes this campaign unique is that the 2D barcodes delivered to the mobile phones have been integrated into JCpenny’s POS system. Now mobile couponing is just as trackable as any other promotional piece. My hat goes off to a retail brand that understands the importance of evolving internal processes with the demands of the consumer market.
We chat with many different agencies and brands about incorporating a mobile coupon to an overall campaign strategy. Time and time again the issue is that people don’t want to take the extra step to be successful. Some of the concerns are that the client will have to update their existing POS system or that they’ll have to train the retail or restaurant staff.
Ok. (Deep Breath) If restaurant chains can train their employees to hand out a limited number of ketchup packets to a customer (which I know they do), they learn how to scan or input a promo code! Am I the only person that still has faith in America’s workforce! If concern is about updating the POS system, then I say update it! Updates occur all the time with the computer programs. Why? It’s because they are fixing a glitch or adding functionality to an existing program.
Technology and the consumer market are ready… Are your brands?
