Social Media Day!

I had the privilege of sitting on a panel earlier today on Social Media hosted by IPN (International Professionals Network). The panel was moderated by Naveed Lalani the co-founder of Piryx (payments for the social web) and included Tyler Willis of Involver and Lynne Humphrey a social media consultant. The focus of the panel was how to use social media for professional growth across a variety of industries including management, finance, lawyers, entrepreneurs, and small business owners. The audience were not Silicone Valley execs or fellow early adopters, so during my preparation I had to take a step back and refocus on the basics of social media. In doing so I went through mental gymnastics and asked “why” certain tools were important, how they could really help a business, what was the purpose, what exactly was social media, and did mobile fall into that definition!?  I won’t bombard this post with all the results of my cranial escapades, but relearning the basis of social media only reinforced ideas about how a marketing or advertising engagement has the potential of being taken to the next level if properly infused with mobile tools.