I just read about a recent mobile marketing campaign in which various questions come on screen during televised sports games to which fans text in a response and watch the results ‘grow’ in a basic graphic, similar to the one below. (Excuse the quick Photshop job!)
These types of campaigns are great because a sponsor of the text game can get vast exposure from a captivated audience. Fans love this type of stuff especially if there is a prize component to it and let’s face it, texting is fun!
The part in the article that made me put my head down and feel ashamed (then just made me giggle) was that the VP of sales from the ginormous TV Station that is creating this campaign said about the mobile marketing agency this is programming the project: “The unique thing about [the mobile marketing agency], I can see results grow on screen after I text in. . .It’s something [mobile marketing agency] offers that no one else offers.”
Really? No one else can do this?! Now I’m hoping this VP was misquoted because Mr. VP-of-the-ginormous TV Station there are a plethora of mobile companies that have been doing this exact thing for years! (Yes, years!) A simple Google search would have given you the likes of iVision Mobile, GoMoText, Hyperfactory, Vibes, Mobivity, Buongiorno, Textopoly (!) and probably a hundred or so others! Again, I hope he/she was misquoted!