Textopoly does not fit into a neat box in the mobile world. Over the years I’ve tried to find the most accurate way to describe what it is that we do. And over theses same years mobile has grown dramatically in regulations, technology, creativity, etc. – and we’ve grown with it. We’ve stayed fluid and well educated in mobile while keeping a focus on mobile. I think our business can be broken down into 2 large categories, Sexy and Unsexy – stay with me now!
The Unsexy: We’re not an aggregator, yet we service and manage both standard rate and premium dedicated short codes. We maintain relationships with Aggregators, Carriers, complete all required applications, provide strategies on how to efficiently get short codes certified and provide extra services such as giving guidance on, and hosting Terms and Conditions. On an ongoing basis we review advertising material for Carrier compliancy, manage audits and provide insight on various detailed areas of the business such as: refund policies; continuously changing Carrier requirements for standard and premium messaging; opt outs requirements by Carrier; AT&T subscription renewals process; and much more fun stuff!
The Sexy: For our agency and brand clients we provide strategy and innovative concepts that use mobile tactics such as SMS, WAP and mobile Applications to achieve a set of goals that insure maximum return on investment (ROI). This side of the business also includes advertising the marketing campaign through various mobile media opportunities such as banner ads on mobile publisher sites and Carrier decks. We create the banner ads using our in-house designers and then purchase media on WAP sites through relationships we have with various Carriers directly. We have strong relationships with agencies who controls Carrier advertising decks, so are able to purchase media directly from them in addition to media directly from publisher sites.
Mobile marketing and mobile advertising are best executed through integration with traditional marketing channels such as Online (including Social Networking) and TV. Our Digital Services create applications that use these traditional marketing channels in conjunction with mobile. For example, Super Text Mobile which is our Facebook application and mo:base which our web-to-mobile widget that easily captures mobile numbers from any website, web banner ad (!) or email and rapidly delivers branded content to handsets.
So given all this is it fair to call Textopoly just a mobile marketing agency? No, it’s not. We’re a Mobile Engagement Agency, we enable mobile communication.
I agree, though I think texting has penetrated the marketplace, it’s the mobile browsing we’re all waiting for!