Welcome to Textopoly’s Mobile Blog

Welcome to our Textopoly Blog! We made this so clients, mobile groupies, and curious passer byers can not only get caught up on mobile news but be enlightened by our thoughts and interests. So take a look around and feel free to share your thoughts as well. And remember, text like no one is watching.

Press Release: Textopoly Unveils Newport Beach Film Festival’s Social Media and Mobile Mash-up

We’re very excited to debut out latest release!

Textopoly Unveils Newport Beach Film Festival’s Social Media and Mobile Mash-up

Textopoly Injects Mobile into Social Media through a Unique Facebook Mobile Opt-in Widget and Debuts Fully Integrated Social Marketing Campaign Capabilities including Social Management

Costa Mesa CA – March 9, 2010Textopoly, Inc., a bleeding-edge mobile & social engagement agency specializing in all things interactive, announced today the debut of their new mobile marketing tools in the social media space.  Through a creative social media mobile opt-in method and integrated social tools such as Facebook, Twitter, RSS, and leep.it, Textopoly has delivered brands a new way to extend their message to interested and engaged users.

Textopoly’s new social suite includes mobile opt-in integration into Facebook. The new Facebook opt-in Widget enables social publishers to build a mobile community of opt-ins directly from their Fan Page through a customized tab and send targeted mobile alerts, video clips, images and audio clips through Textopoly’s proprietary mo:base platform.  Through this unique widget, Textopoly has created a whole new communication paradigm connecting social media with mobile.  Additionally, through the use of mo:base and it’s unique interaction with Twitter, brands now have the ultimate space to post their updates and have it sent out across their social media sphere and mobile communities.

“Textopoly had a lot of creative technologies which would help us better utilize and integrate our social media offerings,” said Todd Quartararo, Co-Founder & Director of Marketing for Newport Beach Film Festival. “We’re really proud to debut Textopoly’s new tools and have seen amazing results thus far. Through their social media & mobile offerings, Textopoly has helped us reach our goal this year of extending and organizing the social media and mobile space of the festival.”

“The Newport Beach Film Festival is just the start,” said Naushad Huda, CEO and Co-Founder of Textopoly. “We can now extend our social media offerings to all brands, providing them a space to further engagement with their fan base by fusing mobile and social together. As seen with the Newport Beach Film Festival, we’ve created a whole new way to vitalize end users; and this tool is the first of many on slate for this year.”

Alongside of the social media mobile widget and Twitter integration, Textopoly is debuting their social media campaign management offering.  By moving beyond mobile services Textopoly has planted its foot in the overall marketing game by being the first to offer mobile and social from one shop.  Through strategic content updates and mobile interaction, Textopoly vows to help every brand move beyond its traditional static methods and into the expanding social-metaverse of the future.

For information visit www.textopoly.com or their Facebook page at http://leep.it/fk

About Newport Beach Film Festival
Celebrated as one of the leading film festivals in the United States, the Newport Beach Film Festival has evolved into a prestigious multicultural event, attracting over 51,000 attendees to Southern California. Committed to enlightening the public with a first-class international film program, a forum for cultural understanding and enriching educational opportunities, the Festival focuses on showcasing a fresh and diverse collection of studio and independent films from around the globe. Located along the pristine Orange County coastline, the Newport Beach Film Festival offers attendees an optimal setting to experience filmmaking at its best. With its action packed slate of film screenings, red carpet galas, international spotlights, nightly receptions, compelling conversations with filmmakers, fashion shows, music performances and industry seminars, the Newport Beach Film Festival has quickly gained recognition among filmmakers and audiences worldwide The eleventh annual Newport Beach Film Festival runs April 22-29, 2010 and will spotlight over 400 films from around the world. www.NewportBeachFilmFest.com

About Textopoly, Inc.
Textopoly is a mobile & social engagement agency that creates highly customized campaigns for brands and agencies. Whether it is through texting, the mobile internet, applications, or social media they bring the brand straight to the users fingertips through easy and fun interactions. Through an evolving form of marketing, as well as research and dedication to both technology and its best practices, Textopoly is the leading pioneer in setting the trends in mobile and social engagements. Visit Textopoly at www.textopoly.com/.

Textopoly, Inc. Media Contact:
Evan Kennedy
Textopoly Inc.
O: +1.949.281.7201
evan@textopoly.com

Windows Phone 7 Series

BOOM! That was the sound of Microsoft reentering the mobile atmosphere. The software giant unveiled Windows Phone 7 Series, their answer to all this smartphone business we’ve been hearing about lately. WP7S (for short) isn’t just a feeble “remember me?” – this is the most gasp-worthy interface to hit the industry since Steve Jobs first pulled the iPhone out of his pocket more than 3 years ago.

Seeing is believing, so before we go any further, check it out for yourself:

The new system centers around ‘hubs’ which can be thought of as meta-apps. For example, the ‘People’ hub brings together email, SMS, photos, social networking, and more into one seamless experience. All of the data is grouped by person, rather than by function. Similar hubs exist for media, games, and productivity.

Overall the interface looks like a smooth, simple and – dare I say – beautiful system. Between the courier and now WP7S, Microsoft is starting to give me chills instead of making me shudder.

Apple – for the first time in 3 years, the ball is in your court. July is just around the corner and you can’t afford another underwhelming keynote. Please give me a reason not to break up my happy family of Apple hardware.

Further Reading: Microsoft Has Out-Appled Apple (Gizmodo)

Mobile Intelligence – Mobile Barcodes

**This post is courtesy of Ben Tannenbaum from MX Telecom.

Mobile barcodes are experiencing a rise in visibility as of late. 57 percent of respondents to a recent Mobile Trends survey believe that mobile coupons and campaigns involving 2D barcodes will generate sales in 2010. There are all sorts of examples of mobile barcodes in the news, including JAGTAG for Sports Illustrated and ScanBuy for Esquire.

At the recent Mobile World Congress in Barcelona, Neustar announced the first clearinghouse for barcodes, which allows barcodes from any advertiser or brand to be linked to web content independently of the barcode reader or service provider being used.

Great, but what exactly are they?

We’re all familiar with 1D (or linear) barcodes like the one above. You’ve seen them scanned at the supermarket checkout. They comprise a sequence of vertical black lines and white spaces of variable width, representing numbers. They are decoded by a reader to extract the information they contain. One problem is that the amount of data which a 1D barcode can carry is quite limited.

Fast-forward to 2D (or matrix) barcodes, like the one above, which  are more robust and can hold a much higher density of information. They are formed by patterns of black and white squares, usually arranged on a square grid, and can encode thousands of alphanumeric and other characters.

Barcodes can be printed on product packaging, print advertising, and even posters. Many mobile phones can also display a barcode, allowing a reader to identify it. Phones can now be enabled to read a variety of 2D mobile barcodes, such as QR codes (currently the most popular type of two dimensional codes in Japan). The combination of camera phones and MMS allow users to transmit images via Short Code for decoding by the service provider, usually triggering a response.

Some of the most common uses of mobile barcodes are to request information, a service, or content from a Web site. It might be details of a promotion, or a discount voucher via SMS or MMS, or to activate a download of content (such as a video).

There are many types of 2D mobile barcodes. Some are in the public domain, meaning that they can be used by anyone without restriction or payment. Other developers have chosen to create proprietary bar codes that they alone control. One perceived benefit of public codes is that they promote recognized standards and interoperability. We’ll have to see how the Neustar’s barcode clearinghouse influences this effort.

-Ben Tannenbaum is the Communications Manager for MX Telecom and is really excited about the potential of mobile barcodes! Follow Ben on Twitter.

Egregious Termination Fees by Carriers, an FCC thang’

Even with the FCC having the Carriers (and Google) submit responses to an investigation, early termination fees on a Carrier such as Verizion may not fall below the $350 fee anytime soon.

Verizon cited higher operational costs & support fees for certain smart phones. (Yup, they really charge $350 for ETF on some smart phones, read your contracts people!)  Wow –  $350?! Aren’t users of smartphones paying higher monthly fees for their data plans and higher voice plans? ARPU for data plans among Carriers has increased quarter by quarter in 2009, with Verizon leading the way an ARPU on data alone at $15.59, which is over 30% of a total revenue contribution from a Verizon user. (Source: Chetan Sharma).  Here is the original letter the FCC sent to the all the Carriers and Google on Jan 26, 2010 – their responses were due yesterday and a few blogs I’ve read suggest that Verizon’s tone was a bit snooty! Here is the AP News on yesterday’s response by the Carriers & Googly Google. What do you think? Is the early termination fee fair?

Karla bustin’ myths!

Upon coming across a misinformed article about text messaging and all of its con’s (it didn’t even cover the advantages) I was appalled by the lack of information this article was based off. Pulling every problem imaginable out of its anti-texting pocket, ranging from pure insignificance to slightly relevant, I decided to straighten these misunderstandings and inform all mislead people about the importance of text messaging and its social relevance. However, before I present my rebuttal, let’s go over what text messaging is and the reach mobile encircles.

Text messaging is a digital and mobile tool that enables people anywhere at anytime to communicate with anyone anywhere.

Texting has been internationally adapted because it is much cheaper to send a short text message than make a phone call. In the Philippines, text messages cost less than a penny and in Europe texting is still, economically, a better form communication due to high roaming charges. For U.S text messaging fanatics, unlimited text messaging plans prove to save users money when juxtaposing how many phone calls users would typically make, if texting were not available. Source 1

The convenience of communicating on this scale has overridden talking on the phone with exponential numbers. In fact:

  • There are 280 million U.S. mobile subscribers. Roughly, 91.4 percent of total U.S. population uses mobile. Source 2
  • 740 billion text messages were sent during the first half of 2009. Making an average of 4.1 billion text messages sent/received a day. These statistics nearly doubled from 2008. Source 3
  • As of the second quarter of 2008, a typical U.S. mobile subscriber sends or receives 568 text messages a month. While the number of calls has remained relatively steady, the number of text messages is up 450% from 2006. Source 4 / Source 5

Users also use text messaging as a social informative tool. After news broke about Michael Jackson’s death, 65,000 SMS messages were sent per second on AT&T alone. This vital information can be sent faster and easier via text message, versus calling individual, thanks to the forwarding feature. Source 6

Going back to the initial article that sparked this blog, I think the only argument worth explaining here is the argument suggesting that text messaging and its language based off abbreviations (i.e. TTYL and BRB) is preventing our youth from writing academically correct and efficiently.  This is not the case, and this is why:

  • A 2010 research found that extensive exposure to texting does not erode a child’s ability to spell but creates strong literacy and spelling skills. This Phylogeny awareness indicates that although using initials, abbreviations and understanding phonetics and rhymes are a part of texting – they are also a part of developing successful reading and spelling skills. Source 7
  • A 2009 survey highlights how children who acquire a mobile phone at a young age become more financially aware and learn how to manage money earlier then they would with out a mobile phone. Children want to be able to afford ringtones, call costs and computer games even offer to do chores in exchange for cash to afford mobile add-ons. Source 8
  • Abilene Christian University conducted mobile research and found that iPhones present a more attractive platform for learning than current classroom tools. Research also found that mobile instruction can transition to a mobile platform with no loss in student mastery of content. Furthermore, 89 percent of students and 87 percent of faculty called the mobile program successful. Source 9
  • Public educator, Edutopia launched “The Digital Generation Project”, a media-rich digital based program that helps educators and parents understand how kids learn, communicate, and socialize in very different ways than any previous generation. Edutopia believes that the collaboration of new technology with new approaches to teaching creates a personalized style of learning students can benefit more from. History, literature, and art can be taught via text, images, and sound. Source 10

In addition, I have added a couple of statements from the article, in which I will comment on:

MYTH: “Text messaging is replacing talking, hindering the ability to form a face-to-face relationship.”

FACT: Text messaging is a new form of correspondence that encourages communication and allows friends to stay in contact in situations that phone calls cannot (i.e. working, in class, in the library, on an awkward date etc.) In fact, 3 billion of the world population text messages. Source 11

MYTH: “My mom learned to text because she found it was the best way to get a hold of my sister.” (Implying that it is bad to learn how to text.)

FACT: 60 percent of adults said that the new technologies did not affect the closeness of their family, while 25 percent said cell phones and online communication made their families closer. Source 12

MYTH: “Kids are getting in trouble for texting during class.” (Implying text messaging inspires bad behavior among kids.)

FACT: Kids get in trouble in class regardless!

MYTH: “Phone bills have racked up hundreds of dollars due to texting. Most people have unlimited which is actually a good investment if it is your main way of communicating.”

FACT: Phone data plans are decreasing, saving people more money. Source 13

MYTH: “How is this affecting to the up and coming generation? The generation is expecting immediate responses.”

FACT: The upcoming generation is expecting access to information on a 24 hour basis, access to social media networks in order to stay in touch with family and friends, and of course the ability to communicate on a level that is available to everyone, anywhere, anytime of the day; mobile does that. I hope the upcoming generation expects the best, because the industry is catering!

MYTH: “Cell phones are constantly glued to people’s hips, you would think it was a life-saving device. Of course, in some situations, it is. For example, if you are stranded on the side of the road.”

FACT: Text messaging does save lives, and not just for road side assistance. SMS alerts can warn students of school shootings, tornado warnings and other weather alerts, and even mobile helped Malawi people by connecting rural communities to hospitals. Source 14 / Source 15 / Source 16

MYTH: “People feel lost when they forget their phone at home. And I don’t think it is not because they are worried about being stranded on the freeway; it is the missed calls and text messages from friends they are going to miss.”

FACT: People do not wish to leave behind their phones simply because they might miss the chance to talk to a friend or family member (although I would not want to miss their message either!). People use their phones for more then texting. Mobile internet browsing and applications help people accomplish their goals through out the day. 3 billion applications have been downloaded (by iPhone and iPod Touch users ALONE) to help users receive news about stocks, financial accounts, weather reports, traffic reports, business information and more. In fact, users have increased daily use of the mobile internet by 107%. Source 17 / Source 18

MYTH: “I think it is still important to keep our verbal communication skills in tact. I just don’t want text messages to replace face-to-face contact with people.”

FACT: People around the world are not staying locked in their rooms with cell phone in hand, relying only on text messaging to communicate with the world. Living in a fast pace society, people are going to school, going to work, running errands, eating, meeting with friends and family. With this, text messaging simply suits the busy body with a means of convenience. Meaning that when you are on the go, your phone is going to aid you throughout your day and make sure things get done.

MYTH: “You lose other communication techniques as well that are involved in a conversation: facial expressions and body language. A smiley face icon is not the same as a real smile.”

FACT: Text messaging is not meant to replace real smiles or real hugs, nor will it ever. However, if you are having a bad day and a friend sends you a smiley face, the gesture of a smile will somehow make your day a little better. Moreover, if you still do not like the text smile, take a picture of your smile and send it via MMS!

MYTH:  “Communication can be easily misinterpreted over test messaging. You can’t hear the person’s tone of voice in a text message, so the content may be construed by the receiver. Sometimes technology doesn’t work and a text message doesn’t get delivered, whereas then, the sender thinks the receiver is avoiding him/her. It can get very complicated, whereas a simple phone call would have avoided all misunderstanding.”

FACT: A phone call takes more time to get the point across. If text messaging was not a suitable way for people to appropriate get their message across, then people would not be ‘texting more then talking’ (on the phone.) Source 19

MYTH: “It is rude to be having a physical conversation with someone while the other person is having a conversation with someone else on the phone. It makes that person feel like they are not important enough, and again back to the point of not being able to form in-person relationships.”

FACT: It is called texting etiquette along acquired social skills. You can’t blame text message for bad etiquette!

MYTH: “We don’t want technology to take over and become the face of all conversations.”

FACT: This is not a terminator movie, technology is meant to help us. It feeds into our naturally creative swagger and strive for innovation.

These statements (myths) are perhaps what some of the population thinks about text messaging and mobile innovation. But before you judge this incredibly convenient technology, know your facts! Then make an educated decision.

Also, understand that the group of people willing to text is 3.5 times bigger than the number of people willing to pay for TV and these numbers will only continue to grow. Maybe not necessarily in relation to watching TV, but text messaging is a part of the present, and will be part of the future. So hold on tight! And watch the wave of WAP, SMS, and mobile internet entice you (because sometimes the majority knows what is best, in this case, mobile engagement.) Source 20

Want more myths demystified? Want to talk about mobile some more? Send me an email!

For the article in question click here.

Milk-A-What?

Every year I look forward to the Super Bowl, no, not for the gut clenching action or men in tight pants, but for the four delightful hours of socializing, alcoholic beverages, finger-foods, and most importantly, the highly entertaining commercials.

With an unparalleled rise in mobile marketing, I was certain that this was the year that big brands would incorporate interactive SMS and WAP campaigns into their 3 million dollar advertising spots. Unfortunately, I was a bit disappointed. One of my favorite brands, E*TRADE, experimented with both SMS alerts and iPhone applications during last years Super Bowl. However, I’m surprised they didn’t seize the opportunity to reach the 106.5 million viewers during this years big game.

E*TRADE by far had the best commercials. Those babies are just so dang cute! And surprisingly witty! I would love to see an interactive application which enables users to view the different commercials.

Wouldn’t that be great if users had the ability to add a voice over to a video clip of the baby to make him say whatever they wanted and then text it to their friends. Or possibly a screen shot of the baby with a thought bubble where users could input clever sayings and use it as a screen saver or send to a friend. With such a clever campaign already in play, there’s a million ways to actively engage users further through WAP and SMS.

Mobile is a great way to compliment traditional advertising and I wish big brands like E*TRADE thought a little more out of the box. Applications made hip would bring in a new demographic and reach a new target audience. Take myself for example, I would have never gone to E*TRADES website had it been for their hysterical advertisements. After you-tubing other E*TRADE commercials, I found myself browsing the website to get a better idea of what they do. ETRADE proves the power of clever advertising. Now if only they could nail mobile, like they do television spots.

Mobile Hardware in a Soft Market

When was the last time you were in Ace Hardware? Better yet, when was the last time Ace Hardware crossed your mind when doing any kind of home improvement?!

In 2007: Ace Hardware Corp. ends bid to transition from a co-op after discovering $154 million accounting error. – http://leep.it/eE

In 2008: Total revenues for the first quarter of 2008 decreased $67.8 million, or 7.2 percent, to $872.1 million. Total continuing merchandise sales in the first quarter of 2008 declined 6.4 percent while retail service revenues declined 13.1 percent. – http://leep.it/eF

In 2009: After excluding certain non-comparable items, Ace reported adjusted EBITDA (earnings before interest, taxes, depreciation and amortization expenses) of $30.9 million for the first quarter of 2009 as compared to $31.2 million in the prior year quarter. – http://leep.it/eG

In 2010: Ace Hardware mobile ads drive 60 percent increase in brand awareness – http://leep.it/eH

Ace Hardware went from a company that reported losses, after losses, after losses, to a company now tapping into a market they never knew existed! Ace Hardware is now, all over the place – over 15,000 fans on Facebook, over 4,000 total followers on Twitter, and now a mobile WAP site! Check out .m.acehardware.com on your mobile and download coupons, find a store, and get linked to either there Facebook page, or their Twitter! All I have to say is, GO ACE!

Want to chat about mobile or Ace Hardware? Email me at asif[at]textopoly[dot]com.

Valentines Day goes mobile too!!!

On the day of Valentines, there are two types of people; those who are scrambling to find a perfect gift or plan the perfect evening on the so pressured day of “Love”, or the poor single sap that is hoping for a secret admirer or dreading the insufferable display of forced affection everywhere you look. The girl at the office who’s received the million bouquets of flowers on her desk which so happens to make you allergenic! Or the guy who’s standing you up on Sunday Brunch drinks to make a romantic trip to a cabin up in the mountains with his girlfriend.

Like I said, it can make you sick or it can make you nervous. But if you find yourself the nervous one, I definitely have something to share with you.

A marvelous gift from the mobile Gods is sure to help you do something simple, quickly, and surely to be effective and raise some high brow “aaaawwwww’s” for this year’s Valentine’s Day.

It’s called Giiv.com, and it apparently allows you to choose from a variety of gifts that will be delivered to your Valentine in form of a SMS the second you hit send.  The instructions, just as the concept are very quite simple and fun.

Step 1. Find the gift you want your Valentine to receive.

Step 2. Enter their mobile number, a cute personal note, and hit Send

Step 3. Your loved one receives a text message with a special Giiv Code that they can take to their local retailer and redeem for a real gift.   TA DA!!!

Yes, you no longer have to sit in line and rack your brain at the Hallmark store wondering whether to choose a teddy bear over chocolates….Make a choice, send it to her/him and let them do it…(even more awesome, some gifts are even mailed to the redeemer)

So no more excuses boys and girls, the job …sorry, the joy of giving can begin with just the push of your Smartphone button.

Happy Valentines Day everyone, and I look forward to all your gifts as a thank you for sharing this amazing information with you all :)

FACEBOOK LIKES IT ON TOP

Everyone knows that you can get your Facebook fix from just accessing a web browser on a Smartphone. But if you have been living under a rock and get the shakes every time you’re away from your computer. Don’t fret. The mobile web site AKA WAP site is now accessible and you will no longer have to wait to mention to all your friends what sort of pop tarts you’ve purchased at the market. You can do it right from the checkout line.

Marketingcharts.com and Opera make it abundantly clear which are the top rated and most visited sites in both the United States as well as the rest of the world.

IN THE U.S.

Data done by Hitwise is based on US market share of visits or online traffic to the domain or category. Hitwise measures more then a million unique website a day and categorizes the websites into industries on the basis of subject matter and content, as well as competitive context.

Opera on the other hand collects its data from users of its Opera Mini browser. As every request is routed through Opera’s servers, which then compress the sites to speed up delivery, and is able to collect very accurate statistics about its user base.

According the the big “O” their Top Social networks in 2009, reflected none other than our very friendly social dialogue box known as Facebook.

With regards to social networks in the US, Opera registered a 194% year-over-year growth for Facebook.

MySpace, which hasn’t gotten a lot of good press lately, managed to grow 25% in the US, while the number of users who went to Twitter.com on their Opera-enabled mobile phones declined by 21%. Globally, however, Twitter grew 2,859%.

Its no wonder everywhere you go you see the blue F plastered on all media and brands these days.  Everyone wants to be followed on Facebook. I guess this has replaced banner advertising?

Amongst being the most saught after website and WAP site, the numbers continued to soar but the holidays proved a whole different ball game. December 2009 was the month where Facebook grew by around 5.5 million users in the U.S. according from the latest data from web traffic measurement firm comScore.

Hitwise reported Facebook to be the number one most visited website in the United States on both Christmas Eve and Christmas Day this year. Apparently writing on Grammas’ wall to say “merry Christmas, and don’t forget my check this year” deemed to be priority for mobile web users during Christmas break.

We can only imagine the media summits Facebook will continue to climb during the years to come, and although other sites walked the social networking territory before Facebook did (MySpace, Friendster etc), it has proven to obtain a characteristic other networking sites lacked..the ability to reinvent itself and always stay  atop of social media trends. Kudos Facebook, Kudos.

It’s my relationship and I’ll text if I want to.

Text messaging has completely revolutionized flirting, naughty talk and even romantic schmoozing. But as amazing and fun text messaging that girl from Gym you halooged to get a number from..it can also be a very dangerous act for new relationships and even worse for those already in motion. So I’ve devised several Dating text messaging etiquette and rules that are sure to keep you in safe range.

#1. DON’T DRINK AND TEXT: It goes without saying that when drinking your most positively not going to be on your best behavior and no, your no poet either. So avoid these middle of the night, outside local pub, hellos and dirty smiley’s, because it’s sure to get you ignored and even deleted from a mobile phone book. Its best to just leave that phone in your pocket and save yourself the embarrassing questionnaire in the morning.

Plus, depending on how intoxicated you are, these normally never end up making any sense due to your inability to press the right buttons, so a simple “hey wanna do something with me later” can very simply turn into “ hi wanna do me and slater?”

#2. DON’T TAKE THAT TONE: We’re all very careful the way we write emails, because the hand and face gestures aren’t present to make a point soft or loud. Try not to use any large fonts, as this may seem like your YELLING!!!, and only if you’re in a big rush should you use the cliché abbreviations like lol, brb, ttyl or ysad (you’re such a dork) in  a message. Nothing is a bigger buzz kill then a future date who can’t seem to figure out a cooler response then LOL or (even worse) LMFAO. Uh. Yeah. To that we say, CU L8TER.

Remember that your intentions in a message can and will be taken the wrong way if you are not careful with the way they are written.

#3. The Rule of THREE: If your conversation takes more than three messages to get a point across…PICK UP THE PHONE!! Bombarding someone with your story of how your day was in hopes to have a full fledged conversation can prove to be quite annoying for the person on the other end receiving a pesky DING! For every message you send, Especially if the relationship is just starting off.

Calling all Cheaters!!
For those men who like to philander and keep a little honey on the side, the rules are a little different. If Tiger Woods has shown us anything it should be that even your phone can be used as evidence in the Love game.  But don’t worry; I know men aren’t the only ones that tend to get caught up in love triangles, us women are as much to blame these days. So I formulated some rules for the not so smart lover juggler.

#1. DON’T CHASE OR DO ERASE: the new age ‘lipstick on the collar’ form of getting caught has now changed to the “old messages” in the undeleted inbox. The simplest mistake a womanizer makes is never assuming a message can be read by more than one person. Trying to explain a dirty sext message to the new secretary in accounting may prove harder than climbing Mt. Everest doing a handstand all the way. So be safe and erase, just in case.

#2. NIGHTY NIGHT PHONE: As you’ve learned that it is not in YOUR best interest to drunk text, doesn’t necessarily mean others have chosen to follow in this savvy path. Sharing a bed with your love one clueless one, and all the sudden start receiving those One AM’ers can render that person suspicious. And I doubt the “oh it’s just my buddies drunk texting me” excuse will be accepted every time. Put that phone to sleep and therefore excuses and worries along with it.

#3. PUT IT ON MY BILL: just like old messages in an inbox can prove you are dishonest scum , a phone bill can just as easily sell you out. Paper trails are just as good as an electronic one, just not as easy to delete. Opt to save yourself from getting caught with a phone bill & balance your karma a bit by just switching to electronic billing. (Save yourself and the environment, it’s a win-win!)

Unlike earlier eras when a dalliance might be suspected but not confirmed, nowadays text messages provide proof. Its even made a valid evidence appearance in divorce cases around the U.S. The American Bar Association began offering seminars to all marital attorneys on how to use electronic evidence like text messages, social network activity and even browsing history in proving a partner has strayed.

All over the world, text messaging has for some time outed normal and celebrity infidels and had some type of effect on romantic relationships. In your minds, has this forced us to be more honest or just wiser text massagers’?